YOUR SCREEN, YOUR WAY
1. Internet Connectivity
Connected TVs are equipped with Wi-Fi or Ethernet ports, enabling them to connect to the internet. This connectivity is essential for accessing online streaming platforms, browsing the web, and using various internet-based applications.
2. Streaming Services
One of the primary uses of CTV is to stream content from popular online platforms like Netflix, Amazon Prime Video, Hulu, Disney+, YouTube, and more. Users can subscribe to these services and stream movies, TV shows, documentaries, and other content directly on their TV screens.
3. App Ecosystem
Connected TVs typically come with an app ecosystem similar to that of smartphones and tablets. Users can download and install apps for various purposes, such as gaming, social media, news, weather, and even fitness.
4. Voice Control
Many modern CTVs feature voice control functionality, allowing users to interact with their television using voice commands. This can simplify tasks like searching for content or adjusting settings.
5. Screen Mirroring and Casting
CTVs often support screen mirroring and casting from other devices like smartphones, tablets, and computers. This enables users to display content from their smaller screens on the TV for a better viewing experience.
6. Customizable Interfaces
Users can often customize the user interface of their connected TV to organize their favourite apps and content for easy access.
7. Interactive Content
Some CTVs support interactive content and applications, which may include interactive games or educational programs that engage viewers in a more immersive way.
8. Advertising Opportunities
Advertisers have taken an interest in CTVs due to their ability to deliver targeted and interactive ads. This has led to the growth of programmatic advertising on these platforms.
9. Hardware and Operating Systems
Various manufacturers produce connected TVs, and they may run on different operating systems, such as Android TV, Roku, Tizen (Samsung), or webOS (LG). Each system offers its own set of apps and features.
10. Privacy and Data Concerns
The use of CTVs raises privacy concerns because they collect user data for various purposes, including ad targeting. Users should be aware of their privacy settings and consider the trade-offs between convenience and data privacy.